Bad Mothers Talk Bad Mothers And Marketing

From the Mom 2.0 Conference: three certified ‘bad mothers’ talk branding, counter-branding, and what parents who buck convention can offer even the most traditional brands.

(Featuring insights like: if you’re Disney, and you want to reach the parents who think they’re too hip or unconventional to ‘do’ Disney, you want this type of mom on your side: the type of mom who knows that you can be a cool mom with solid feminist bona fides and still love Minnie Mouse, and who can sell that message.)

(Psst, Disney: CALL US.)