It’s an Australian PSA that equates feeding your children hamburgers with giving them heroin. That’s right. HEROIN. I’ll bet you didn’t know that giving kids heroin was okay now.
Seriously: we all know that regular trips with the kids to the Golden Arches is – understatement alert – not exactly optimal, health-wise. But even if this kind of ad targeted McDonald’s directly – which it doesn’t – it would still be absurd. Giving your kid a cheeseburger from a fast food joint is not like giving them heroin. I’ve worked in the addictions field. I’ve met heroin-addicted kids. It’s tragic and terrible and ugly and CHEESEBURGERS ARE NOT LIKE THAT. Even if McDonalds fried their Happy Meal burgers in lard and coated them in chocolate they would still not be comparable TO HEROIN. Comparing hamburgers, even fast food hamburgers, to heroin is like comparing watching Hannah Montana to watching pornography training videos, and even though I’m certain that someone, somewhere, has almost certainly made that comparison, it is nonetheless absurd. And in this case, comparing kids eating hamburgers to kids doing heroin, offensively dismissive of what’s involved in real addiction.
I’ll set aside, too, the classist and mother-shaming character of campaigns like this, although note for the record that if I had hours to rant this morning I would be exploring those issues in shrieking detail. For now, have a gander, and let us know what you think:
Yeah. What I said before: STUPID. Fear-mongering, mother-shaming, fact-distorting, offensive nonsense. Somebody should force these people to visit a youth methadone clinic in the Downtown Eastside of Vancouver, and THEN sit down down for a talk about effing CHEESEBURGERS.